企業網站建設的目的究竟是什么？有的人說看到別人都做網站建設了，自己就也跟風做了；有的人說建個網站放在名片上挺有面子的，顯得氣派，有的人說成都網站建設現在是必備要素，公司有專人負責就行了，自己卻不清楚目的。如果企業老總自己都不明確網站建設的目的，那我斷言這個網站是發展不大的，一般來說，企業網站建設的目的有以下幾點：
The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:
1、有利于提升企業形象
1, help to promote enterprise image
一般來說，企業建立自己的網站，不大可能馬上給企業帶來新客戶、新生意，也不大可能馬上大幅度提升企業業績。企業網站建設的作用更類似于企業在報紙 和電視上所做的宣傳公司本身及品牌的廣告。不同之處在于企業網站建設容量更大，企業幾乎可以把任何想讓客戶及公眾知道的內容放入網站。此外，相對來說，企業網站建設的費用也比其它廣告方式要低的多。
Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.
2、使公司具有網絡溝通能力
2, the company has the network communication ability
在中國，人們對互聯網往往有所誤解。我們見過不少公司，將電子郵件地址當成網址，并印在名片上。實際上，電子郵件只是互聯網絡中一個最常用，最簡單的功能之一。互聯網絡真正的內涵在于其內容的豐富性，幾乎無所不包。對于一個企業來說，其具有網絡溝通能力的標志是公司擁有自己的獨立網站，而非電子信箱。
In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.
3、全面詳細地介紹公司及公司產品
3 and comprehensive detailed introduction about company and the products of the company
公司網站建設的一個最基本的功能，利用SEO網站優化就是能夠全面、詳細地介紹公司及公司產品。事實上，公司可以把任何想讓人們知道的東西放入網址。
The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.
4、實現電子商務功能
4, realize electronic business functions
就現在，您就可以在網站上為您的企業實現電子商務功能。您可以在網站上發布：Ａ 實時新聞發布系統：在線WEB發布公司新聞及各種行業新聞、動態、船期等；Ｂ 實時報價系統（如運輸行業）：海運整柜、海運散貨、空運報價、拖車報價、快件報價，在線訂艙系統 （客戶訂艙→訂艙接收→訂艙反饋）、貨物跟蹤查詢系統；Ｃ 在線下載系統：包括在線管理、在線發布等；Ｄ 電子商城系統：可以在網上開家自己的商店；Ｅ 客戶留言板、在線調查、招聘系統、郵件列表、BBS論壇等。
Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client message board, online survey, recruitment system, mail list, BBS BBS, etc.
5、與客戶保持密切聯系
5, keep a close contact with customers
在美國，每當人們想知道某公司有什么新產品，新服務，或舊產品和服務有什么變化，UEO營銷型網站建設甚至只是想知道該公司有什么新聞，他們就會習慣性地進入該公司的網站。中國公司與客戶之間現在暫時還不習慣于這種聯系方式，而中國企業的網站內容一般也隔較長時間才更新一次。但隨著越來越多的公司在網上發布產品和信息，這種情況將會發生明顯變化。
In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.
6、與潛在客戶建立商業聯系
6, and potential customers to establish a business relationship
這是企業網站建設最重要的功能之一，現在世界各國大的采購商都是主要利用互聯網絡來尋找新的產品和新的供應商，因為這樣做費用最低，效率最高。這正是國際商業上通行的做法，而且被實踐證明是十分有效的。
This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.
7、降低通信費用
7, to reduce the communication costs
對于不少企業來說，每年的通信費用尤其是涉及到進出口的通信費用，是一筆龐大的費用。利用公司網站所提供的多個電子信箱，可以有效地降低通信費用，這是企業網站的一個很實際的好處 。
For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.
8、利用網站及時得到客戶的反饋信息
8, using a web to be customer feedback
客戶一般是不會積極主動地向公司反饋信息的。如公司在設計網站時，加入專門用于客戶與公司聯系的電子郵件和電子表格，由于使用極其方便，相對來說，一般客戶還是比較樂于使用這種方式與公司進行聯系。因此，公司可以得到大量的客戶意見和建議。
The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.
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