商務網站制作的要素，首先是完整性，即每個連接都有其存在的內容。這點無論對訪客還是搜索引擎都很重要。
Commerce website construction elements, first, integrity, each connection has its content. This both for a visitor or a search engine is very important.
一、電子商務網站的功能定位(Electronic commerce website function positioning)
網站不僅代表著企業的網上品牌形象，同時也是開展網絡營銷的 根據地，網站實現的功能對網絡營銷的效果有直接影響，網站功能定位不明確不準確是許多企業網站失效 的主要原因。因此，對企業網站功能準確定位是網站建設中要解決的首要問題。
Web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. Therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved.
1，企業電子商務網站應充分展示企業的經營理念，產品或服務的特色(The enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features)
企業電子商務網站是企業根據自身經營的需要建立起來的因此首 先應當適應企業經營的需要，為企業的經營和營銷服務。企業網站應充分展示企業主營業務的特色和優勢 ，通過文字，圖案，顏色甚至聲音等媒介，讓用戶能在最短的時間內抓住企業所要傳遞給目標消費者的核 心思想，而不是讓人陷入一個“迷茫的海洋”甚至產生錯覺。
The enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. Enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of.
2，處理好信息服務與在線銷售的關系(Deal with information services and online sales relationship)
商務網站的定位并不意味著一定要實現在線銷售網絡和電子商務 的大優勢在于信息的傳遞，而在線銷售尚有支付手段，信用體系，安全立法、物流配送等諸多環境因素 的制約。在企業網站上提供豐富的相關產品信息、專業知識介紹和售前售后服務通過開展網上營銷活動， 促進網下銷售額的增長，這是大多數成功網站的共同特點。
Commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. On enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site.
3，處理好商務與技術的關系(Deal with the relationship between technology and Commerce)
技術本身不是目的，任何技術都是為商務目的服務的技術的價值 只有通過商務的訴求才能實現，只有當它促進商務目標實現的時候才有價值。商務功能定位準確的網站并 不是越美觀越華麗就好，技術也并不是越新就越好。網頁是靜態的好還是動態的好，要不要使用數據庫技 術，這應當根據網站建設所處的階段以及企業的規模與業務量的大小來確定。不能為了炫耀技術而犧牲網 頁下載的速度，不能不顧企業信息化水平和員工素質的現狀而盲目追求高新技術，不能不顧產品不適合在 網上銷售的特點，以及該行業互聯網覺醒度還比較低，開展網絡交易相關的支付安全，信用等問題還比較 突出的特點，一味追求網上銷售的實現，這樣只能事倍功半甚至適得其反。
The technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. Business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. Webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. Not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of the realization of online sales, so that only half or even run counter to one's desire.
網絡和網站技術只是實現企業經營目標的一種工具，只是企業開 展經營和營銷的手段和媒體，技術只有和商務特別是企業的主營業務有機結合從而促進商務活動的開展時 才能創造價值并帶來效益否則極有可能淪為可有可無的擺設，甚至成為妨礙企業發展的陷阱和吞噬資金的黑洞。
Network and web technology is to achieve business goals of a tool, only the enterprise develop business and marketing means and media, technology and only business especially enterprise main business organic union to promote business activities to create value and bring benefit or likely to become not essential equipment, and even to become hinders the enterprise development pitfalls and black hole swallowed up the funds.
網站應大限度地滿足顧客需求
The site should be to maximize meet customer demand
因為企業的商務目標需要通過滿足消費者的需求才能賣王貯，所 以企業網站不僅要適合自身特點，還應大限度地滿足顧客需求。
Because business goals by meeting the needs of consumers in order to sell King storage, so enterprise website not only for its own characteristics, but also to maximize meet customer demand.
在今天的消費市場中，顧客需求多樣化，個性化的特征，要求每 個企業都能對這些變化作出及時快速的反應，這是企業在市場立足與發展的必要條件。同時，企業之間的 競爭在很大程度上是客戶資源的競爭，誰能把握住客戶的需求，并以最快的速度作出響應，誰就能吸引新 客戶，保持老客戶在競爭中取勝。由于市場的激烈競爭使得許多商品的品質區別越來越小，產品的同質化 傾向也越來越強，這種商品的同質化結果使得品質不再是顧客消費選擇的主要標準，越來越多的顧客更加 看重的是商家能為其提供何種服務，以及服務的質量和及時程度。為了保持企業持續，穩定，健康地發展 ，企業網站必須注重提高自身的服務質量，增進與顧客的溝通，樹立良好的服務形象和品牌形象，加強企 業的競爭能力。
In today's consumer market, customer demand for diversification, personalized features, requirements of each enterprise can on these changes make timely and quick response, this is the enterprise foothold in the market and the development of the necessary conditions. At the same time, the competition among enterprises is to a great extent the competition of customer resources, who can grasp the customer needs, and the fastest speed of response, who can attract new customers, maintain old customers to win in the competition. Due to the fierce market competition makes a lot of commodity quality more and more, product homogenization tendency is more and more strong, the product homogenization results in quality is no longer the consumer to choose the main standard, more and more customers more value is the business can provide the service, and the quality of services and timely degree. In order to maintain an enterprise to last, stable, healthy development, enterprise website must pay attention to improve their service quality, enhance the communication with customers, establish a good image of the service and brand image, strengthen the competitive capacity of the enterprise.
二、深圳網站設計原則(Shenzhen website design principle)
在網站進行商品交易商務網站不僅要接收與處理大量零散而復雜 的商務數據和信息。而且要保證數據及信息傳輸的安全性，其功能既要足夠強大又要滿足商業流程。與普 通的web網站相比電子商務網站在數據處理和數據傳輸方面要求更高，數據流程更 復雜。因此，對于電子商務網站這樣一個復雜的系統，我們必須從下幾方面來切實加以保證：
At the site of commodities trading business website not only to receive and process a large number of fragmented and complex business data and information. But also to ensure the data and information transmission security, its function is powerful enough to satisfy the business process. With the ordinary web site compared with the electronic commerce website in data processing and data transmission requirements of higher, more complex data flow. Therefore, the electronic commerce website of such a complex system, we must from the several aspects to effectively guarantee:
1，系統的可靠性(System reliability)
系統的數據對企業來說用”生死攸關”來形容，一點也不過分。 在任何情況下，保證網站可靠，穩定的運行，確保數據的完整性，正確性和可恢復性無疑是是網站設計的 前提。
System data to the enterprise with " be a life-and-death matter " to describe, a little too much. In any case, ensure the website reliable, stable operation, ensure data integrity, correctness and recoverability is undoubtedly is the premise of website design.
2，系統的安全性(System security)
Internet給我們帶來了便利，也帶來了許多麻煩，黑客和病毒隨時可能侵入，致使信息和網絡的 安全性面臨嚴酷的挑戰。設計時，必須采取足夠的措施，保證系統的安全。
Internet has brought us convenience, it also brings a lot of trouble, hackers and virus can invade, resulting in information and network security is facing grim challenge. When the design, must adopt adequate measures, ensure the security of the system.
4，系統的可擴展性(The expansibility of the system)
隨著信息量的增加和應用系統的擴充系統的軟、硬件也必須逐步 地擴展。設計網站時要確保系統對升級換代的適應能力5系統的開放性商務網站只是企業整個 商務體系中的一部分，它可能是企業的第一個系統，但決不應該是最后的一個。因此，它必須設計成支持 開放性、符合相關技術標準的系統，使其能與原有系統(如果有的話)協調工 作，并與將來新建系統相互兼容。
With the increase of information and the application of system expansion system of soft, hardware must also gradually extended. Web site design to ensure the system to upgrade the ability to adapt to 5 open system business website only enterprise of the whole business part of a system, it is the first enterprise systems, but never should be the last one. Therefore, it must be designed to support the open, in conformity with the relevant technical standard system, so that it can work with the original system ( if any ) coordination work, and with the new system compatible.
6，系統的先進性(The advanced nature of the system)
信息技術的發展日新月異，我們在設計時，要盡量采用先進而成 熟的技術和設備，以保證系統高效、可靠安全地運行與此同時，也要防止片面地追求“一步到位”的傾向 。
The development of information technology change rapidly, we are in the design, to maximize the use of advanced and mature technology and equipment, to ensure that the system is efficient, reliable and safe operation at the same time, also should prevent one-sided pursuit of " one-step" tendency.
三，尚品網站制作中告訴你要注意的問題(Luxuries in web production must tell you to pay attention to the problem)
網站內容應定期更新
Website content should be regularly updated
一個網站如果長期以一張永遠不變的“臉”示人，甚至連企業產 品的消息都永遠凝固在那里，千年難得～變，則這個網站將很快失去對用戶的吸引，自然更不可能給企業 帶來它所期望的種種利益了。這樣的網站，最終只能淪落為互聯網中的垃圾網站。換而言之，如果網站上 的內容經常更新，用戶經常可以了解到該企業新的動態及產品，則這樣的網站就會吸引越來越多的用戶。
A website if long-term to a constant " face" show a person, even the enterprise product information remains there, the Millennium rare - variable, this site will soon lose the attraction to the user, natural or may be brought to the enterprise it is expected a variety of interests. Such a web site, can only be reduced to the Internet in the garbage site. In other words, if the content of the web site is updated frequently, users often can see that the enterprise new dynamic and product, this website will attract more and more users.
企業網站上一般都有專門的企業郵箱，用以接收用戶的郵件。但 很多企業的郵箱形同虛設，用戶給企業的郵件根本得不到任何響應，最后用戶不得以而放棄，在這放棄之 中商機也就隨之溜走了。事實上，現代企業必須做到“耳聽八方”，因為任何渠道的消息都有可能成為企 業可遇不可求的商機。
Enterprise website generally have specialized enterprise mailbox, is used for receiving the user's mail. But many enterprise mailbox exists in name only, the user to the enterprise mail can not get any response, the user not to give up, give up the business opportunities in this will slip away. In fact, the modern enterprise must do " very alert ", since any channel message may become a business can not be met and business opportunities.
發揮網站應有的作用，將網站融入到企業業務流程中去一個網站，如果只有公司簡介通信地址 、長途電話、公司名稱，銀行賬號，甚至連產品，服務類別都沒有那這個網站就等同于名片，用戶訪問此 類網站，對企業及其產品和服務都一無所知是不可能給企業帶來效益的長此以往，用戶會對企業形象和銷 售大打折扣，從而失去對企業的信任。
Play site due effect, the site into the enterprise business processes to a web site, if only the company address, telephone, company name, bank account number, or even product, service categories are not that this site is equivalent to calling card, users to access this website, to enterprises and their products and services know nothing at all is not possible to bring benefits to the enterprise. If things go on like this, the user will be on the corporate image and sales, thus losing the trust to the enterprise.
其次是易用性，消費者和訪客的耐性很少，如果你不能在第一時間提供給他們想要的信息或者產品，那他們很可能會去其他地方尋找。
Followed by the ease of use, consumers and visitors patience rarely, if you can not be the first time to provide the information they want or product, they will go to other places to find.
第三是網站的結構性，如何搭建一個容易被搜索引擎搜索到。這點看你是針對國外客戶還是國內客戶。國內的話就是做百度，國外就做谷歌。
Third is the site of the structure, how to build an easily search engine to. This point of view you are targeting foreign customers and domestic customers. The word is done do Baidu, Google abroad.
第四是網站的安全性，作為一個電子商務網站，除了自身的安全之外也要對用戶的信息和資金保障安全。
Fourth is the site safety, as an electronic commerce website, in addition to its own security to the user information and financial security.
最后就是信譽。這點可以通過得到很多認證獲得初始的信譽積累。

分享題目：商務網站制作的要素
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