之前寫的文章總喜歡攜帶些技術(shù)性的元素進(jìn)去，可能已經(jīng)成為了習(xí)慣，技術(shù)性的東西派得上用場(chǎng)就是有用的。上一次寫的一篇文章：“麥包包優(yōu)化之深度挖掘”闡述了一個(gè)麥包包優(yōu)化的層次問(wèn)題，注重的是細(xì)節(jié)。其實(shí)麥包包做的是真正的“網(wǎng)站優(yōu)化”。我把這四個(gè)字加粗加黑的目的就想引起下文的網(wǎng)站優(yōu)化的新概念的詮釋。希望你會(huì)對(duì)此有不同的見(jiàn)解并能夠與我們大家一同分享。在網(wǎng)站運(yùn)營(yíng)探討俱樂(lè)部有一句話說(shuō)得很好，“分享是一種快樂(lè)”。
The article is written before always likes to carry some technical elements in, may become habit, the technical side of things come in handy is useful. The last time to write an article: "Michael bag of optimization depth excavation" describes a bag of hierarchical wheat optimization, pay attention to details. In fact the wheat bag is really the "web site optimization". I get these four words with the purpose of bold black to cause of the optimization of the new website below the concept of interpretation. Hope you will have a different opinions and be able to share it with us. In the website operation discusses club has a very good saying, "sharing is a happy."
李智常跟我說(shuō)，流程構(gòu)建血脈，細(xì)節(jié)決定成敗。我感觸挺深。大家要知道SEO優(yōu)化的只是網(wǎng)站的一個(gè)點(diǎn)，并不是網(wǎng)站優(yōu)化的全部。網(wǎng)站優(yōu)化涉及到UEO，SMO等等一些元素，它是一個(gè)整體，所連接起來(lái)就是一個(gè)流程。而這流程的每一個(gè)細(xì)節(jié)決定網(wǎng)站優(yōu)化是否是一個(gè)成功的舉措。
LiZhiChang say with me, constructing blood flow, detail decides success or failure. I feel pretty deep. Everybody wants to know the optimization of the website of SEO is just a point, and not all of the web site optimization. Website optimization involves UEO, SMO and so on some elements, it is a whole, connects is a process. And this process every detail to determine the optimization is a successful move.
現(xiàn)在很多微博都在轉(zhuǎn)播，SEO+UEO才算得上真正的網(wǎng)站優(yōu)化，這里我想把網(wǎng)站優(yōu)化這一概念賦予些元素和更多的思想進(jìn)去，并把焦點(diǎn)放在產(chǎn)品/服務(wù)的增值或者說(shuō)企業(yè)ROI投資回報(bào)上。
Now many micro bo all at the broadcast, SEO + UEO it hardly is the real website optimization, here I want to put this concept website optimization to some elements and more thoughts in, and focus on the product/service of the value of the enterprise or the investment return ROI.
SEO更多注重引擎優(yōu)化，架構(gòu)優(yōu)化，外部?jī)?yōu)化等帶來(lái)的流量，UEO側(cè)更多粘住這些流量，讓顧客能夠快速，精準(zhǔn)，友好地得到自己想要了解的，想要得到 的東西。Ueo還包括一點(diǎn)SMO（社會(huì)媒體優(yōu)化），SMO也可以劃分成優(yōu)化的一個(gè)大點(diǎn)。UEO如果說(shuō)粘住流量，那么SMO可以說(shuō)把這些流量口碑似的分享出 去，實(shí)現(xiàn)流量增值。這里加上一個(gè)元素SSO（sales service optiministic），我們可以把它稱為：銷售服務(wù)優(yōu)化。
SEO more attention to engine optimization, structure optimization, external optimization brings flow, UEO side more stick to these flow, let the customer can fast, accurate, friendly to get your want to know, want to get things. Ueo also includes a little SMO (social media optimization), SMO can also be divided into optimization of a larger. UEO if stuck flow, then the flow SMO can say like to share a reputation, realize flow value. Here with an element SSO (sales service optiministic), we may call it: sales service optimization.
流量是大家最為關(guān)注的地方，我們從流量去了解這么一個(gè)流程。流量來(lái)了，那么需要留住它，然后不斷擴(kuò)大流量，在這期間持續(xù)不斷創(chuàng)造有價(jià)值的流量。網(wǎng)站優(yōu)化的最終就是取得投入產(chǎn)出的回報(bào)。
Flow is the most attention all the place, we from the flow to understand such a process. Flow, so need to keep it, then continuously expand the flow, during which continue to create valuable flow. Website optimization is to achieve the ultimate input-output returns.
我舉個(gè)例，一個(gè)游樂(lè)場(chǎng)所，從內(nèi)部設(shè)施完備架構(gòu)和外部的基本宣傳功夫做好了，那么很多玩家就給吸引或者自己找上門來(lái)了，把游樂(lè)場(chǎng)內(nèi)部游樂(lè)設(shè)施，功能指 示等，溫馨提示等給游客，游客了解一些新玩意，有目的，興趣玩游樂(lè)設(shè)備。另外給他們一些優(yōu)惠券，介紹券等等讓他們介紹朋友過(guò)來(lái)后，或者下一次再來(lái)會(huì)有打折 的一些優(yōu)惠以此一個(gè)類似口碑營(yíng)銷來(lái)宣傳帶動(dòng)回頭客和擴(kuò)展玩客源。在這些流程里面客服服務(wù)一定得到位，一定得做好。可能前面已經(jīng)做了大量的功夫，很多玩客已 經(jīng)已經(jīng)進(jìn)來(lái)湊熱鬧了，我們就應(yīng)該更好的服務(wù)好游客，讓游客更好的了解，玩得開(kāi)心，然后讓他們?cè)僖淮位蛘呓榻B一些朋友過(guò)來(lái)，以這樣持續(xù)創(chuàng)造價(jià)值，產(chǎn)生回報(bào)。
I, for example, a amusement place, from the internal structure and external complete facilities of the basic propaganda kung fu ready, then a lot of the players just to attract or seek to come, the playground internal amusement facilities, such as the function of means, such as warm reminder to tourists, visitors understand new things, have a purpose, interested in playing amusement equipment. In addition to give them some coupons, coupons, etc. Let them introduced introduced friends come over, or the next time again will offer a discount to some of the favorable a similar to promote the mouth marketing drive and the expansion of repeat play the passengers. In these processes inside service must get a customer service, must do well. Front may have done a tremendous effort, a lot of play on the guest has already come in, we should better service good tourists, let the visitor to better understand, have a good time, and then let them again or introduce some friends over to such continued to create value, yielding results.
網(wǎng)站優(yōu)化做了90%的東西，最后卻只有10%優(yōu)化決定你的網(wǎng)站優(yōu)化是否成功，所以別忽略那怕只有10%的工作。這就是銷售服務(wù)優(yōu)化，目前大多數(shù)的一 些b2c商城，企業(yè)平臺(tái)，門戶平臺(tái)，還是團(tuán)購(gòu)平臺(tái)大部分都存在這種問(wèn)題，因?yàn)槲野l(fā)現(xiàn)也的確大多數(shù)的企業(yè)都有這么一個(gè)通病，無(wú)法留住客戶，無(wú)法持續(xù)創(chuàng)造價(jià) 值，希望這篇文章能給企業(yè)對(duì)網(wǎng)站優(yōu)化新概念詮釋的理解。
The website optimization 90% of things, the last is only 10% of your website optimization optimization decision whether success, so don't ignore the fear of only 10% of the work. This is the sales service optimization, at present most a some b2c mall, enterprise platform, portal platform, or bulk order platform there are such problems most, because I found that does most of the enterprise as a common failing, can't keep customers, not last create price value, hope this paper can give enterprise to site optimization new concept interpretation of understanding.
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