網(wǎng)站策劃包括的很多，如網(wǎng)絡(luò)廣告、SEO網(wǎng)站優(yōu)化技術(shù)、網(wǎng)站運(yùn)營(yíng)還要會(huì)寫(xiě)網(wǎng)站策劃書(shū)等等，但是今天和大家說(shuō)一下以前楊帆沒(méi)有提到過(guò)的用戶界面設(shè)計(jì)的問(wèn)題，目的是讓企業(yè)網(wǎng)站的管理人員和網(wǎng)站策劃愛(ài)好者多方面了解網(wǎng)站策劃的應(yīng)用。
Site planning includes many, such as network advertisement, SEO website optimization technology, web site operators also will write site planning books and so on, but today and everybody said user interface design problem about Yang Fan had not mentioned, the purpose is to let enterprise website management and web site planning enthusiasts know more about application of site planning.
一個(gè)好的站點(diǎn)應(yīng)該具備非常好看的頁(yè)面設(shè)計(jì)、非常引人的內(nèi)容、流暢的信息結(jié)構(gòu)、智能化的后臺(tái)處理、良好的交互性，并匯合成和諧、友好的界面。為了交付給客戶一個(gè)積極的體驗(yàn)，并在客戶界面中貫徹企業(yè)戰(zhàn)略目標(biāo)。按照下面該框架搭建營(yíng)銷型網(wǎng)站建設(shè)的在線客戶界面。
A good site should have a very nice page design, very attractive content, smooth information structure, intelligent background processing, good interactivity, and merge harmonious, friendly interface. In order to delivery to the customer a positive experience, and carry out the strategic goal of the enterprise in the customer interface. Following the framework to build a marketing type website construction online customer interface.
網(wǎng)站建設(shè)的目標(biāo)是為了落實(shí)企業(yè)營(yíng)銷戰(zhàn)略，企業(yè)營(yíng)銷戰(zhàn)略定位于滿足特定細(xì)分市場(chǎng)的需求，為目標(biāo)受眾提供大化的客戶價(jià)值同，而建設(shè)在線客戶界面，其目標(biāo)也是從以下方面輔助客戶價(jià)值的實(shí)現(xiàn)：
Website construction goal is to carry out the marketing strategy, marketing strategy to meet the specific segments of the market demand, to provide customers with the maximum value for the target audience, while the construction of online customer interface, its goal is from the following aspects to assist customer value realization:
1.提供另一個(gè)更有效的分銷渠道，通過(guò)網(wǎng)站界面的電子商務(wù)功能，幫助他們購(gòu)買(mǎi)所需的商品與服務(wù)。
To provide a more effective distribution channels, through the function of electronic commerce website interface, goods and services they need help to buy.
2.向目標(biāo)受眾提供更加豐富的信息內(nèi)容、易用的信息導(dǎo)航，幫助他們輕松地獲得所需的信息。
To provide more information to the target audience, easy-to-use navigation information, help them obtain needed information easily.
3.提供有效的對(duì)話和互動(dòng)功能，更貼近客戶，實(shí)時(shí)與之對(duì)話，了解客戶需求，幫助他們與企業(yè)溝通。
Provide effective dialogue and interaction function, closer to customers, real-time and dialogue, understanding of customer needs, to help them communicate with the enterprise.
4.通過(guò)優(yōu)秀的網(wǎng)站界面設(shè)計(jì)，并與企業(yè)其他客戶界面的風(fēng)格保持一致，創(chuàng)建與強(qiáng)化企業(yè)品牌形象，幫助客戶形成清晰一致的品牌意識(shí)。
Through the design of web interface is excellent, and other customer interface enterprise style consistent, create and strengthen the brand image of enterprises, help customers to form a clear and consistent brand awareness.
5.通過(guò)網(wǎng)站界面直接提交在線內(nèi)容與在線服務(wù)，減少客戶服務(wù)成本，幫助客戶節(jié)約。
To directly submit online content and online services through the web interface, reduce customer service cost, to help customers save.
設(shè)計(jì)的一切活和成果，都是為人們服務(wù)的。網(wǎng)站界面設(shè)計(jì)也不例外。不同的人群對(duì)信息需求各不相同，他們的社會(huì)和文化背景、生活習(xí)慣等都不相同，服戶的需求是首位的，沒(méi)有忠實(shí)的用戶，網(wǎng)站就不能生存。因此，網(wǎng)站界面設(shè)計(jì)只有充分分析，了解網(wǎng)站的需求，才能準(zhǔn)確地把握設(shè)計(jì)的方向和尺度，設(shè)計(jì)出令人滿意的界面。
All the work and results of design, are for the people service. Web interface design is no exception. Different groups of information needs are different, their social and cultural background, living habits are not the same, service user needs is the first, not loyal users, the website will not survive. Therefore, web interface design should fully understand the demand analysis, the website, can accurately grasp the direction and scale design, design a satisfactory interface.