一個企業的網站通常是企業用來展示產品或服務的平臺，也是企業開展電子商務的平臺。網站建設的理想目標是利用互聯網而開展網絡營銷或電子商務。而為了讓企業網站發揮大作用，在營銷型網站建設過程中，必須學會如何去優化網站。否則一個沒有瀏覽量的網站在上線后也是對企業毫無益處的。下面一些實用的技巧可以幫助在網站建設中達到優化網站的目的。
A business enterprise website is usually used to display the product or service platform, also is the enterprise develops the electronic commerce platform. The ideal goals of the website is to carry out network marketing or e-commerce using the internet. And in order to make the enterprise website play the biggest role, in the process of marketing type website construction, must learn how to optimize your website. Otherwise a no traffic sites in the line to the enterprise is no good. Here are some practical tips can help to optimize the site's purpose in the website construction.
優化頁面設計
Optimization design of page
頁面設計也是網站優化的必不可少的一部分。要盡可能地吸引用戶訪問網站、提升網站的流量，必須按照用戶習慣進行網站設計。在設計頁面時，要盡量突出頁面的層次感，可以用加粗、文字變大或改變顏色來突出重點文字。很多網站的首頁會給用戶呈現一些企業新聞或者產品信息。可以考慮在產品或新聞的簡短介紹后加上一個“更多”按鈕，用戶可以選擇點擊按鈕展開了解更多內容。
An essential part of the page design and site optimization. As far as possible to attract users to access the site, improve site traffic, must carry on the website design according to user habits. In the design of a page, as far as possible to highlight the page level sense, can grow or change color to highlight key words in bold text. Many of the home page of the website will give users exhibit some enterprise news or product information. Consider a brief introduction on the product or the news after the last "more" button, the user can choose to click the start button to know more.
合理設計導航
Rational design of navigation
一個網站的最重要部分可以說是網站的導航部分。用戶在瀏覽網站時看中的一個很重要的因素便是網站的導航。試想一下，用戶在網站上找不到方向，還會有興趣瀏覽網站么？所以網站設計中合理設計導航是SEO網站優化的一個重要步驟。
The most important part of a web site can be said to be part of the navigation website. A very important factor in user and browse the web is the site navigation. Just imagine, the user can not find the direction on the website, but also interested in viewing the site? So the website design and reasonable design of navigation is an important step in the SEO website optimization.
如果要在頁面上展示網站的logo，可以考慮放在網站的左側的最上方那個位置，這樣，用戶瀏覽網頁時第一眼便會看到網站的logo。在設計網站的導航條時，必須把網站首頁做成活鏈接，否則，用戶不能點擊回到網站的首頁上面去，以此造成很多的麻煩。網站的導航上可以加上企業的聯系方式，以便用戶聯系企業。對于一些產品宣傳的網站，可以直接的把產品的優點一一列舉出來，這樣可以方便用戶對產品的了解。
If you want to display Web site logo on the page, can consider to put on the site on the left side of the top of the position, so that the user browsing webpage, at first glance, will see the site logo. Navigation in the design of the website, the website home page links must be made to live, otherwise, the user can not click back to the home page of the website to the above, this caused a lot of trouble. The site navigation can be coupled with business contacts, so that users with enterprises. For some product promotion website, can direct the product advantages of one one listed, allowing users to the understanding of the product.
提升網站的實用性
Ascension site usability
很多網站在建設的過程中都過多地注重了美工方面，而忽視了網站自身的實用性。為了達到優化網站的目的，必須重視網站的實用性。
Many sites are in the process of construction, attention to the artists, while ignoring the practicability of the site itself. In order to optimize the website, must pay attention to practical site.
定期更新網站內容
Regularly update the website content
好的網站設計固然可以提升網站的訪問量，但是并不能長期留住用戶。保證網站生命力的途徑就是不斷地更新網站內容。在網站建設中，要明確網站哪部分內容需要經常更新，對于這些需要經常更新的信息，可以采用結構化的方式來管理，從而避免出現數據雜亂無章的現象。在網站更新過程中，也要采用合適的網頁更新工具，比如Dreamweaver等可視化工具。
Although good web site design can improve the site visits, but could not long retain users. The best way to keep the site vitality is constantly updated website content. In the construction site, to clear the site which part needs to be updated frequently, the need to regularly update the information, can use a structured approach to management, thereby avoiding the data be phenomenon. Website update process, also want to use the right webpage update tool, such as Dreamweaver visualization tool.
在網站建設中，還有很多方式可以用來優化網站，比如合理使用框架結構和合理布局優化。要保證用戶可以很快地找到自己所需要的內容，網站建設中必須注意網站的內容結構。現在也有很多企業都依靠專業SEO公司來對網站進行SEO優化維護。不得不說，采用專業的SEO優化策略可以在短期內提高網站在搜索引擎中的排名。但是SEO優化服務并不是免費的，企業通常需要支付一定的費用。
In the construction site, there are many ways can be used to optimize the site, such as the rational use of frame structure and reasonable layout optimization. To ensure that the user can quickly find the content of their needs, the construction site must pay attention to the content and structure of the site. There are a lot of enterprises rely on the professional SEO company to SEO optimization for site maintenance. Have to say, the optimization strategy of SEO professional can improve the site in the search engine rankings in the short term. But SEO optimization service is not free, enterprises usually have to pay a certain fee.