伴隨著網(wǎng)絡(luò)的飛速發(fā)展和普及，SEO競(jìng)爭(zhēng)愈演愈烈，已經(jīng)進(jìn)入到了前所有為的“革命時(shí)代”。作為一名網(wǎng)站優(yōu)化人員，我們要把優(yōu)化的重心轉(zhuǎn)到站內(nèi)優(yōu)化上，站內(nèi)優(yōu)化的內(nèi)容并不是局限在內(nèi)鏈和內(nèi)容更新，做好UEO才是未來(lái)SEOer努力的方向。所謂UEO即（User Experience Optimization的縮寫(xiě)）用戶體驗(yàn)優(yōu)化，一個(gè)將用戶體驗(yàn)做到極致的站點(diǎn)往往會(huì)更容易獲得排名。
Along with the rapid development of network and popularization, SEO competition intensified, have entered the promising before "revolution". As a web site optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is SEOer future direction. The so-called UEO namely (User Experience Optimization is the abbreviation of) User Experience Optimization, a User Experience will be the ultimate site will often easier to obtain ranking.
在筆者看來(lái)，SEO和UEO是相輔相成的關(guān)系存在，SEO是搜索營(yíng)銷(xiāo)最基本最廉價(jià)的手段和方法，現(xiàn)在很多網(wǎng)站優(yōu)化人員都是為了搜索引擎排名而SEO，完全的忽視了UEO的重要性，這個(gè)是不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is not advisable.
網(wǎng)站UEO是針對(duì)用戶而進(jìn)行的優(yōu)化策略，可以有效的增加網(wǎng)站PV，減少跳出率，增加產(chǎn)品轉(zhuǎn)換率。多傾聽(tīng)用戶的心聲，了解用戶的需求，從根本上解決用戶的問(wèn)題，這樣做可以使網(wǎng)站更加符合用戶體驗(yàn)，更加人性化，并且有效的提升了網(wǎng)站粘合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
那么如何進(jìn)行有效的用戶體驗(yàn)優(yōu)化呢？在下面，筆者就給大家簡(jiǎn)單分享提升用戶體驗(yàn)的幾個(gè)方法供大家參考：
So how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
第一點(diǎn)、你的網(wǎng)站風(fēng)格是否符合你的行業(yè)特征
Your website conform to your industry style characteristics
網(wǎng)站設(shè)計(jì)就如同你的穿衣打扮，要充滿自己的性格和風(fēng)采。但是這種性格和風(fēng)采的穿著符合你的職業(yè)特征嗎？網(wǎng)站也一樣，你的網(wǎng)站是科技類的但是用了娛樂(lè)類風(fēng)格的網(wǎng)站模板，丟失了科技網(wǎng)站中應(yīng)有的嚴(yán)肅嚴(yán)謹(jǐn)?shù)娘L(fēng)格，我相信這樣的網(wǎng)站用戶是不會(huì)喜歡的。所以說(shuō)，網(wǎng)站的界面風(fēng)格一定要符合你行業(yè)的特征。
Website design is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry.
第二點(diǎn)、你的網(wǎng)站內(nèi)容更新是否持續(xù)
Your site's content whether to continue to update
眾所周知，網(wǎng)站持續(xù)的更新原創(chuàng)內(nèi)容會(huì)得到搜索引擎的認(rèn)可，無(wú)論在收錄、還是快照、還是排名都會(huì)有很大的提升。同樣，每天定時(shí)定點(diǎn)的更新也會(huì)使用戶喜歡，比如筆者的賈學(xué)龍博客，不可能每天都更新原創(chuàng)文章，那我就在內(nèi)頁(yè)搭建了一個(gè)網(wǎng)絡(luò)文摘，保證每天都有高質(zhì)量的文章更新，這樣讀者和蜘蛛就不會(huì)視覺(jué)疲勞了。當(dāng)然更新的內(nèi)容肯定不要是偽原創(chuàng)或者是語(yǔ)句不通，上句不接下句的，這樣的內(nèi)容也許可以欺騙的了蜘蛛，但是用戶肯定會(huì)馬上關(guān)閉網(wǎng)頁(yè)，平白增加了網(wǎng)站的跳出率。最后總結(jié)一下就是內(nèi)容要保持更新，內(nèi)容質(zhì)量一定要把好關(guān)。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, such as the author of the JiaXueLong blog, could not update the original article every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
第三點(diǎn)、你的網(wǎng)站主題是否符合訪客的喜好
Your site theme whether accord with the be fond of of visitors
如果你的訪客主要是女性用戶喜歡浪漫和時(shí)尚，那你的網(wǎng)站主題顏色以及網(wǎng)站的LOGO部分就要符合這些受眾的喜好。網(wǎng)站的色調(diào)就要用時(shí)尚浪漫一些的，比如粉色或者紫色。女性類網(wǎng)站做的比較杰出的比如太平洋女性網(wǎng)網(wǎng)站主色調(diào)就是用的紫色，充滿了時(shí)尚浪漫的氣息。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. The comparison of the female kind website do outstanding such as the Pacific women nets website is the mass-tone attune with purple, full of fashionable romantic breath.
結(jié)語(yǔ)(epilogue)：
提升用戶體驗(yàn)，做好網(wǎng)站UEO的方法不只這三點(diǎn)，服務(wù)器的穩(wěn)定以及網(wǎng)站配圖尺寸的大小是否符合等都需要我們?nèi)プ⒁猓懊嬗泻芏嗳酥v過(guò)在這里就不詳細(xì)說(shuō)了。只做SEO而不注重用戶體驗(yàn)的站點(diǎn)用戶訪問(wèn)率是一次性的，做好用戶體驗(yàn)優(yōu)化，用戶才會(huì)經(jīng)常訪問(wèn)，網(wǎng)站的用戶回頭率以及PV都會(huì)穩(wěn)步增加。有了用戶基礎(chǔ)和良好的用戶體驗(yàn)，產(chǎn)品轉(zhuǎn)換率還用愁嗎
To improve user experience, completes the website UEO method not only these three points, the stability of the server and web site with the size of the image size compliance with all we need to pay attention to, the front have a lot of people said here is not dwell on it. Only do SEO and does not pay attention to the user experience is not the site users one-time, completes the user experience optimization, the user would often visit, web site to lead and PV will steadily increasing. A user base and a good user experience, products with sorrow conversion
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